Lead better. Live freer.
I spent over 23 years building creative studios at Netflix and Zappos. In 2023 I retired — not because I got lucky, but because I built a system.
Now I help executives lead with more clarity, and teach anyone willing to do the work how to build an income portfolio that pays them monthly.
Two paths. One direction. Freedom.
Freedom Builder
Build income that works while you sleep.
Most people know they should be investing. They have a rough plan, a note on their phone, and another month going by.
The Freedom Builder ecosystem gives you the number, the system, and the first portfolio — in 30 days.
Find out exactly how much passive income you need to stop trading time for money.
8 modules. 30 days. Your first income portfolio, built by you.
(Special pricing inside.)
Every week: real portfolio updates, ETF research, and the system in action.
Executive Coaching
Coaching for leaders who are done settling.
You've built the career. You know how to perform. What you need isn't more information — it's a thinking partner who's been where you are and made it out on their own terms.
I work with a small number of executives at any time. Sessions are direct, tactical, and built around what you're actually dealing with — not a framework designed for someone else's situation.
15 minutes. One-on-one. A gut-check on your biggest challenge right now.
45 minutes. Deep dive on your leadership, your strategy, or your next move.
Hello! I'm Rico Nasol,
From the corner office to financial freedom.
I'm Rico Nasol. I grew up with a scarcity mindset, climbed the corporate ladder at Netflix and Zappos, and spent years helping executives lead better while quietly wondering when my time would actually be mine.
In 2023 I walked away. Not from ambition — from the schedule someone else owned.
Today my income portfolio pays me monthly. I teach the exact system I used to build it through the Freedom Builder Bootcamp and the Freedom Calculator. And I still work with a small group of executives who want what I had at the top — minus the part where someone else controls your calendar.
Messy action is better than no action at all.
We got this!
Author of
The 7-Figure Leader
Unleash Leadership Excellence
Are you ready to unlock the secrets of exceptional leadership? In 'The 7-Figure Leader,' Rico, a seasoned leadership coach with a remarkable journey through Zappos and Netflix, invites you to explore a new paradigm of success. Beyond the balance sheets and corporate strategies, this book delves into the heart of leadership.
Rico's unique perspective, deeply rooted in human connection, conquering self-doubt, and defeating imposter syndrome, reveals that leadership isn't just a role; it's a personal transformation. You'll learn how to put people first, foster emotional bonds, and cultivate a thriving work culture.
Through his wealth of professional experience and an unshakable belief that leaders are made, not born, Rico will guide you on a journey that leads to both financial success and profound personal fulfillment. If you're ready to redefine leadership, 'The 7-Figure Leader' is your path to becoming the leader you were born to be.
Author of
Rapid Revenue
Unlocking $10k In 45 Minutes
In "Rapid Revenue," Rico draws upon his extensive experience at Netflix and Zappos to unveil revolutionary strategies for small business success. With a process refined through years of practice, he guarantees to uncover a minimum of $10,000 in just 45 minutes for any business.
Through "Rapid Revenue," Rico demystifies often-overlooked revenue-generating tactics, empowering business owners to capitalize on untapped potential. Each strategy, meticulously detailed in individual chapters, is designed for swift implementation, ensuring rapid results.
This comprehensive guide not only helps you unlock immediate revenue but also equips you with the tools to generate leads, increase profits, improve conversions, and implement cost-efficient strategies for sustainable growth.
Rico has Served and Coached people at
Testimonials
Rico is my "go-to" person for honest, sound counsel on hard decisions, whether they are about the functions of the business or the nuances of people leadership.
Elsa Dunkin
Director of Program Mgmt - Airbnb
He has been countlessly insightful and clear-headed during even the most challenging of circumstances and spent his time coaching me to understand and reflect with the information in the right ways to determine the best route for me and my team.
Eli Ash
Managing Director - Netflix
Rico's leadership while at Netflix was transformative for myself and his teams. He empowers his groups to self-navigate their areas of the business, and facilitates a safe space where both successes and failures are wins to learn from.
Reed Clement
Head of Creative Labs - Netflix
Book A Flash Coaching Session Now.
Frequently Asked
Questions
Get answers to commonly asked questions.
No. Everything I share is how I think about my own money — the frameworks, the questions, the process. I'm not a registered financial advisor and I will never tell you what to buy. What I teach is a way of thinking, not a prescription. You'll make your own decisions. That's the whole point.
Please don't. My portfolio reflects my goals, my risk tolerance, my timeline, and my financial picture — none of which are yours. What I share is the system behind how I built it, not the specific positions. Use my portfolio as an example of how the system works, not a shopping list.
It is. That's expected. The frameworks — the Freedom Number, the 3-Bucket System, the risk profile — are designed to flex around your goals, your income, and where you are right now. There's no one right answer. There's only the right answer for you.
You will, sometimes. So do I. The system is built to absorb mistakes — that's why every portfolio has a defensive layer and why I teach monitoring and protection alongside building. Getting it wrong inside a structure is completely different from getting it wrong with no structure at all.
Less than you think. The system scales. Whether you're starting with $5k or $500k, the framework is the same — the allocations just change in size. The Freedom Calculator will show you exactly what your starting point looks like.
Probably less than you think — and that's exactly the point.
The leaders I work with aren't looking to be taught. They're looking for someone who will ask the questions others won't, push back where others don't, and help them see the gaps they're too close to see on their own.
The higher you go, the fewer people around you will tell you the truth. I will. Not to challenge you for the sake of it — but because your gaps are expensive, and you deserve someone in your corner who isn't afraid to name them.
Therapy is about recovery. Coaching is about discovery.
I'm not here to process your past. I'm here to help you think more clearly about where you're going and what might be getting in the way. I lead with questions, not answers — because the best insights are the ones you arrive at yourself. I will never rob you of an a-ha moment by handing you the answer before you've found it.
If something deeper comes up that belongs in a therapist's office, I'll tell you. But the work we do together is forward-facing, strategic, and grounded in where you want to go — not where you've been.
Coaching happens with you and because of you — not to you.
I've been where you are. I've done a lot of things. But my journey isn't yours, and I'm not here to hand you my answers or tell you to follow my path. I'm here so you can find your own way, on your own terms — with someone alongside you who asks better questions, challenges your assumptions, and holds the space for you to figure it out.
Either that gets you excited and curious, or it turns you off completely. Both are valid. I only work with the excited and curious — so please decide accordingly before we get started.
If you're asking that question, you probably are. Most of the leaders I work with aren't broken — they're high performers who want to think more clearly, move faster, or navigate something they haven't faced before. If you're curious enough to be reading this, that's a good sign. Book a flash session and we'll figure it out together.
Flash Coaching is $39 for 15 minutes — a no-pressure way to see if we're a good fit. If you want to go deeper, a Premium Session is $299 for an hour. No long-term contracts, no packages you have to commit to upfront. Start where you are and go from there.
I have discounted rates for longer-term engagements. Definitely contact me for details.
Book Flash Coaching Call Now.
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Contact Us
Feel free to get in touch with me at rico@riconasol.com
or book some time for us to chat by clicking here. Rico also coaches the greater Las Vegas and Henderson areas.
Open Hours
Mon - Fri: 9 AM – 6 PM
Saturday: Closed
Sunday: Closed
Location
Henderson, NV 89052
Email: rico@riconasol.com
Telephone: +1.702.900.7426
"Messy action is better than no action at all..." -Rico Nasol
Disclaimer: The Freedom Builder Bootcamp is for educational purposes only and does not constitute financial, investment, tax, or legal advice. Rico Nasol is not a registered investment advisor. All examples of specific funds or holdings are illustrations of the instructor's personal approach to his own money and are not recommendations. Investing involves risk, including possible loss of principal. Past performance does not guarantee future results. Consult a licensed professional before making investment decisions.
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